Privacy Policy
This Privacy Statement outlines the types of personal information WestLat may collect and how we may use that information.
This statement will also tell you how we secure your personal information and how you can assist in managing it.
What We Collect
WestLat's primary goal in collecting personal information is to engage
in a relationship with you that allows us to serve you better. Personal
information allows us to improve our communication flow with you. In
return, we expect to be able to provide you with better products and
services.
WE MAY COLLECT:
a) Personal Information
When you visit the WestLat web
site, we will not collect any personal information about you unless you
provide it to us voluntarily. If you opt not to provide us with
personal information, you can still access our Web sites. However, you
may be unable to participate in certain promotions or receive product
information offered to those that register. Through our various Web
sites, you can:
- register to obtain product or service information,
- register to utilize online information and planning services,
- participate in sales or promotional programs,
- vote in polls, surveys or otherwise express opinions,
- subscribe to one of our services such as newsletters,
- participate in one of our online forums or communities,
- enter contests or sweepstakes, and
- engage in online shopping.
Many of these programs require you to submit some personal information
in order to participate. Information such as name, address, credit card
number, billing address, telephone number, date of birth, business
information or e-mail address may be gathered. To capitalize on the
interactivity of the Internet, we may also ask you for information
about your interests, hobbies and other personal information, but you
may always choose whether to respond.
b) Aggregate and Statistical Data
WestLat may collect certain aggregate data called Web log information
(such as your Web browser, operating system, pages visited, etc.) and
use cookies when you visit our Web pages. For instance, when you visit
one of our Web sites, our Web server will automatically recognize some
non-personal information, including, but not limited to, the date and
time you visited our site, the pages you visited, the referrer (the Web
site you came from), the type of browser you are using (e.g., Netscape,
Internet Explorer), the type of operating system you are using (e.g.,
Windows '95 or Mac OS), and the domain name and address of your
Internet service provider (e.g., AOL). Neither our cookies, Web beacons
nor Web log information collects any personal information. They do not
contain personal information such as your name or e-mail address.
How We Collect It
Personal information is collected through a variety of means. The
following provides examples of how this information is collected.
Registration/Subscriptions/Product Information Requests:
To fully use our Web sites, visitors may need to register using our
online registration forms, where they will be required to provide us
personal information. Visitors may also be asked to select a user ID
and password. Further, to register for certain services or become a
member of certain communities, we may ask visitors to submit their
name, e-mail address, home address, and zip/postal code. In addition,
we ask for country of residence and age so that we can comply with all
applicable privacy regulations. You may also choose to receive e-mail
newsletters and alerts. You can always decide to stop receiving these
e-mail newsletters at any time.
Contests/Sweepstakes:
WestLat may run contests, sweepstakes and other promotions on
its sites or through interactive banner ads. These events may ask you
to provide personal information which is needed to administer the
contest, sweepstakes or promotions and to notify winners.
Questionnaires, Surveys and Profile Data:
WestLat may occasionally ask visitors to complete surveys and
opinion polls about their interests, needs, and attitudes. Surveys help
us provide better services and products that meet customer needs.
Participation is completely voluntary and these surveys are optional.
Consumer Services and Contact Information:
If you provide our customer service representatives or Web
masters with feedback on your experiences with our products/services or
otherwise submit questions, you will be asked to supply personal
information for our record keeping and follow-up.
Employment Information:
Personal information you may submit in connection with
employment inquiries will be used only for recruitment and future
internal consideration. It will be accessible solely by persons
responsible for recruitment for WestLat entities. This information will
be kept no longer than three years.
How We Use It
We may use personal information for a
variety of purposes. We may also use summary information to support our
business planning. Following are some examples of how we may use each
category of information.
a) Personal Information:
1) Order Process and Product Delivery: We may use your personal
information to provide you with the product or service you requested.
2) Support and Service: We may use your personal information
to identify your product ownership or use, or entitlement to a service
and to send you necessary information such as warranty information,
product improvement programs, safety bulletins or recall notices.
3) Credit: Authorized Resellers may contact us for specific details regarding information collected for credit authorization.
4) Legal Compliance: We use your personal information to comply with applicable law.
5) Marketing / Communications / Information Services: We may
use your personal information for marketing and promotional purposes to
offer you goods and services and to send you marketing and promotional
materials. Examples of these materials include company magazines,
catalogs, product videos, brochures, invitations to special events,
special offers and parts and service announcements. Occasionally, we
may use your personal information to send marketing and promotional
information to you on behalf of suppliers. We may disclose your
personal information to authorized dealers, merchants and suppliers so
they can send you marketing and promotional materials directly.
However, we will not disclose your "sensitive" personal information,
such as financial information to suppliers without obtaining your
consent.
While continuing to serve your needs, now and in the future,
we may use and disclose your personal information for the above
purposes. We may retain this information for as long as needed to
fulfill these purposes and as required by law.
b) Aggregate and Statistical Data:
WestLat uses Web log information (such as your Web browser,
operating system, pages visited, etc.) to help us design our Web site,
to identify popular features, and to manage our resources. However, Web
logs may be used if necessary to help identify any person attempting to
break into or damage our Web site. We may share Web log information
with law enforcement agencies if we believe there is evidence of a
violation of computer security or related laws.
How We Share It
Sharing:
Personal information received from you may be used to fulfill
your requests and to support your customer relationship with WestLat,
its subsidiaries and business partners. Personal information is
provided to our affiliates to aid in the delivery of our products and
services. In the ordinary course of business, we may share information
with auditors, lawyers or contractors, but we require that recipients
use the information only for the purpose of the disclosure and that
they destroy or return the information when no longer needed. WestLat
also reserves the right to share the information to respond to duly
authorized information requests of governmental authorities or where
required by law. We may also disclose information if appropriate to
protect our Web site or our legal rights.
We will not share, trade or sell personal information to any other
outside company for its use in marketing or solicitation.
Data Transfer:
Your personal information will generally be stored in our
WestLat databases, which may be located in various geographies. WestLat
data protection standards are the same, regardless of where your
personal information is stored.
How We Obtain Your Consent
WestLat does not require
visitors to our Web sites to provide personal information in order to
obtain access to any of our sites. WestLat collects personal
information from our visitors or customers only on a voluntary basis.
We obtain your consent by obtaining your agreement, in many cases your
signature, on various transactions such as orders, warranty
registration or Web registration. If you register on our Web sites, we
also provide you a means of managing the electronic communications sent
to you. You may request a variety of information to be e-mailed to you.
At any time, you may change or stop these e-mail communications. In
addition, marketing e-mails sent to you provide you a means of
requesting them to stop.
How We Secure It
WestLat is committed to keeping the data
you provide us secure and will take reasonable precautions to protect
your personal information from loss, misuse or alteration. We take
technical, administrative and physical steps to protect against
anticipated hazards including unauthorized access to and disclosure of
personal information. We use secure connections on our Web sites to
protect credit card information during its transmission. Our vendors,
contractors and partners who have access to your personal information
are required to keep this information confidential. They are only
authorized to use this information to carry out the services they are
performing for WestLat. Access to personal information is restricted to
those employees requiring access to do their jobs. These employees are
required to sign a confidentiality agreement outlining their
responsibilities. Any employee who violates our privacy and/or security
policies is subject to disciplinary action, including possible
termination and civil and/or criminal prosecution.
How You Can Manage It
You are in control of the personal information you provide to WestLat.
Information collected by the company on our Web sites is provided by
you voluntarily.
Where required by applicable law:
You have a right to access your information to ensure it is accurate.
You may request an update where your personal information is not correct.
You may also request to have your personal information removed or made anonymous.
The company must ensure that all legal retention dates have been met prior to removing personal information.
If your contact information is being used to send you marketing
information, you can request company operations to stop these
communications. If you are registered online, you have the capability
to start or stop electronic communications. Many of the communications
contain instructions detailing how to stop them such as an e-mail
address to contact, a Web site to use, a phone number to call or an
address to write. If you decide to stop company marketing e-mails, you
may still receive legal notices or billing e-mails as part of your
other business transactions with the company.
Where required by applicable law, you can:
1. Ask for a copy of your personal information.
2. Ask for your personal information to be corrected or updated.
3. Ask us to remove your personal information from our records.
4. Ask us to remove you from marketing communications.
Submit your request in writing to:
info@westlat.com (or)
Corporate Compliance
Western Latitudes
12354 East Caley Avenue Suite 106
Centennial, Colorado 80111-6400.
Contact Information
WestLat is committed to conducting its
worldwide business operations in a manner that actively supports and
ensures personal privacy. If you have any questions, concerns or issues
about this privacy statement, the privacy practices of WestLat or this
site, or your dealings with this Web site, please contact:
Corporate Compliance
Western Latitudes
12354 East Caley Avenue Suite 106
Centennial, Colorado 80111-6400.
How We Use Cookies
The Use of Cookies - The WestLat Policy: Cookies are pieces of
information that a Web site transfers to an individual's browser for
record keeping purposes. Cookies make Web-surfing easier for you by
saving your login status, purchases and preferences while you're at our
site. The use of cookies is an industry standard -- you'll find them at
most major Web sites. By showing how and when guests use the site,
cookies help us identify popular areas. Many improvements and updates
to the site are based on such data as total number of visitors and
pages viewed. This information is most easily tracked with cookies.
Cookies used in this way collect aggregated, non-identifiable
information about our guests' use of our site, solely for our internal
use.
Cookies come with some protections. We do not store credit
card numbers in cookies. Except as expressly provided in this policy,
no other site can read a cookie set by WestLat, and we can't read a
cookie that another Web site has stored on your computer. Most Internet
browsers are set to accept cookies. Users can reset browsers to refuse
cookies and still use our Web site, although access may not be as
convenient.
To evaluate the effectiveness of company advertising placed
elsewhere on the Internet, we may use cookies or other related tracking
technology to track responses to our advertisements or "banner ads."
When you click on the ad at another Web site, you may be taken to
WestLat.com or a related Web site to obtain more information on the
advertised product or service. The cookie or tracking technology used
with the ad does not identify you personally or store any personally
identifiable information but provides us with information such as the
web site where the ad was placed, which specific ad was in use at the
time, and the most common navigation paths on our site from the ad.
Although these cookies may remain on your computer after you log off,
you may delete them from your computer at any time.
Links to Other Sites
You should be aware that when you
are on WestLat Web sites it is possible to be directed to other Web
sites not affiliated with WestLat. These other sites are independent
from WestLat. They are responsible for posting their own privacy
statements and implementing their own privacy policies. These other
sites may send their own cookies to users, collect data or solicit
personal information. While WestLat strives to protect our user's
personal information and privacy, we cannot guarantee the security of
any information you disclose on other sites. You do so at your own
risk.
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